e.l.f. Brands Head to the Texas State Fair

Following the success in Minnesota, e.l.f. Brands brought its eyes.lips.fairgrounds. activation to the Texas State Fair. 

e.l.f. is once again showing up to meet its community and celebrate its new and classic products, such as the new pickle collection and its Holy Grail family of products.

Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f. Brands, commented:

“At e.l.f., we don’t wait for our community to come to us; we go where they are. We saw the signals to lean into state fairs and the Minnesota State Fair reinforced something we always believed: some of the most impactful moments happen when you show up somewhere unexpected and simply connect on a deeper level. Minnesota was beyond our expectations, and we are bringing that spirit to Texas. Beauty belongs everywhere and there is nothing more impactful than serving our community in the places they least expect us.”

From October 9 to 11, e.l.f. hosted its life-size pickle jar activation inspired by e.l.f. Cosmetics’ pickle-inspired Glow Reviver Melting Lip Balms and debuted its ‘Texas-tall’ Suntouchable Invisi-Stick. 

Alongside the famous Big Tex icon, the brand connected with fans and gifted e.l.f. products.